“Creativity is intelligence having fun." Boyoung Lee quoted Albert A. Einstein during her presentation at the FIT Guest Speaker Event on Wednesday, April 24th. As the Chief Brand Officer and EVP of Brand & Creative Strategy at Shinsegae, Lee was able to share her experiences and insights in the industry as she spoke on the topic of “Building a Brand Identity.”
Lee emphasized the vital role of creativity in crafting a brand identity. She underscored the importance of infusing creativity into every aspect of the process, highlighting the need for innovative thinking and original storytelling. Throughout her presentation, she delved into the creative process, emphasizing her collaborative approach with her team. She emphasized the significance of cultivating relationships and fostering teamwork to achieve success in brand building.
During the Q&A session, students had the opportunity to ask questions and gain deeper insights into the industry and workplace. When asked about memorable projects, Lee emphasized the importance of relationships over individual achievements. In response to a question about the trend that is shaping the future of the fashion industry, she mentioned the integration of AI and its transformative potential. Rather than shying away from technological advancements, her team embraces innovation, seeking ways to leverage AI to enhance their creative processes.
Furthermore, Lee generously shared recommendations for podcasts and books, showcasing her commitment to continuous learning and personal development. Notably, she also shared insights into her role as a mother of two, acknowledging parenthood as a transformative experience that has enriched her leadership abilities.
In today's dynamic business landscape, establishing a distinctive brand identity is essential for success. Boyoung Lee's insights into the creative process and the importance of storytelling offer valuable guidance for professionals seeking to carve out their brand identity in a competitive market.
On May 30, 2026, the Department of Business Management at SUNY Korea hosted its 3rd Annual Parent Open House, welcoming approximately 70 parents of current students to campus. The event provided families with an opportunity to learn more about the department’s academic programs, student support services, and career development initiatives while strengthening connections between parents and the university community. The program began with welcome remarks and introductions of fac
The SUNY Korea Research & Business Development Foundation (R&BDF) will recruit new member companies for its 2026 Enterprise Partnership Program (EPP) from June 1 to June 30, 2026. The Enterprise Partnership Program (EPP) is designed to establish a sustainable and collaborative partnership between industry and academia, promoting mutual growth and strengthening corporate competitiveness. This year’s recruitment aims to expand collaboration with companies in emerging tech
On May 27, 2026, SUNY Korea hosted an information session for its Master’s in Data Science Program, offering students and prospective applicants an in-depth look into the newly established graduate program. The event was conducted in both in-person and online formats, allowing participants from around the world to attend, ask questions, and learn more about the program. The session featured key academic leaders, including Professor Bongki Moon, Chair of the Computer Science Dep
On Saturday, May 16, 2026, the SUNY Korea Quad transformed into a vibrant celebration of music, food, performances, and community during the highly anticipated SUNY Korea Spring Festival. This year’s theme was “UNISON: All in Sync,” and students, faculty, families, friends, and visitors from across Incheon gathered together to enjoy one of the most exciting events of the year. The campus was filled with energy from the moment guests started arriving. Decora
SUNY Korea Distinguished Seminar, titled “Tech on a Slice of Pizza,” was held on Friday, May 15, 2026, in room C105 from 6:00 PM to 7:30 PM. The seminar was presented by Seung-Hyun Lee, a Strategic Management professor at the University of Texas at Dallas specializing in international business and nonmarket strategy. The seminar examined how Domino’s Pizza transformed itself from a struggling fast-food chain into one of the most successful technology-driven companies i